In the highly competitive home care market, the average new client, according to Home Care Pulse data, is more than $15,000 in lifetime revenue.

Securing these valuable clients often involves numerous interactions, persistent follow-ups, and strategic networking to build and maintain referral sources

The problem is that many home care owners either do:

..... Random drop by’s at referral source or

.....They participate in a bunch of networking and health care events hoping that this leads to consistent results OR

......Rely on paid internet leads as their primary (or only) source or

...... Hope they get more referrals from existing clients to scale their business

..... Wishing that this will move the needle enough in their revenue and their results

Only to just keep hitting this revenue ceiling and never quite getting past a certain level. Ultimately keeping them "stuck" in a business that consumes them.

But it’s not their fault.

If you're navigating the complexities of the home care industry…

You're likely grappling with these challenges

Problem 1:

The Home Care World is Becoming MORE Competitive by the Day.

In this highly competitive world, standing out from the crowd is not just about offering quality services; it's about smart, strategic positioning.

And it requires a clear unique approach when engaging with referral sources... (being likable and nice is not enough)

The right mix of strategies and tactics is crucial in this industry to distinguish your agency from others.

Problem 2:

Wasted Effort & Wasted Money

How many of the following have you attempted only to be left with limited to no results?

Traditional referral methods such as:

..... Attending numerous networking events with only the occasional lead that comes

..... Never ending health fairs and events which rarely leads to a consistent flow of clients

...... Frequent untargeted visits to potential referral sources that leaves you feeling salesy and unwanted

..... Paid internet leads that you are chasing and chasing just hoping to just convert "some"

..... Desperately hoping a sales person will get you business, only to be left feeling frustrated and broke

.... Random drop by's at referral sources with goodies or treats or food.....leaving there just feeling used and without any referrals in hand

As a small business owner, your time and resources are valuable...

It's about time that your time and focus on growth was intentional and yielded an endless flow of referrals instead of the sporadic client that come here and there.

We need consistency...

Problem 3:

Sales Team Challenges

Finding and retaining an effective salesperson for your agency is not always the easiest task.

Many agency owners face the disappointment of hiring salespeople who don’t deliver, leading to a cycle of frustration and revenue stagnation.

But it doesn't have to be this way

This challenge is compounded by the reality that effective sales management involves more than just hiring; it requires a comprehensive system for nurturing and overseeing sales talent.

Finding someone "on the cheap" is not the solution as that rarely ever works...

.....And neither is hiring a high priced sales person....without also having a solid management and accountability process in place with your sales person following a proven sales system

And EVEN IF YOU DON'T HAVE A SALES PERSON.....You still need a sales management system to optimize your results.

Problem 4:

Inconsistent Referrals.

Many agencies struggle with unpredictability in their referral streams.

Relying on sources that may produce one month, but then a significant drop in other months.

I call this the constant revenue roller coaster.

This cycle makes sustainable growth a challenge.

Even wonder how some agencies often just keep growing and scaling while other agencies just stay on this roller coaster ride.

Predictability is key for growth...but also for sanity and peace of mind.